Kristen helps connect Woods Rogers attorneys to the clients and opportunities they find rewarding.
Get To Know Kristen
Kristen directs marketing and business development efforts across Woods Rogers. Drawing on 24 years of industry experience, she develops strategies to help differentiate talented attorneys in competitive legal markets.
Through her service at two AmLaw 100 firms and two mid-size firms, Kristen has experience leading a wide range of firm initiatives, including practice group development; brand strategy and implementation; website design and development; strategic planning; client feedback campaigns; media relations; law firm combinations; and office openings.
Kristen is inspired by making a difference and having a positive impact on the firm. Motivated by the energy and creativity of Woods Rogers leaders, attorneys, and her whip-smart teammates, she approaches each project as a new opportunity. Consistent with the firm’s brand principles, she strives to promote the firm with integrity and authenticity.
In 2019, Kristen was grateful to be recognized among Virginia Lawyers Weekly’s “Unsung Legal Heroes.”
Kristen grew up in Upstate New York, before heading South (North Carolina) for college and West (California) post-undergrad. She eventually migrated back East, landing in Richmond and starting her legal marketing career at Hunton & Williams LLP. She was quickly sold on law firm life – meaningful work for bright, motivated people in a supportive environment.
Kristen enjoys an extensive network of professional mentors and friends – current and former colleagues, professionals, and service providers. These exceptional individuals are an ongoing source of knowledge, support, and inspiration.
At home, Kristen’s two tween daughters keep her on her toes. When not tending to children or pets, Kristen enjoys running (slowly); puzzling (appropriate at 50+); baking (too much for her own good); or attempting to grow vegetables in city soil.
Credentials
Recognition
Named among 2019 "Unsung Legal Heroes," Virginia Lawyers Weekly
Education
Duke University, B.A., Phi Beta Kappa
Affiliations
Legal Marketing Association
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